Donald Ahrens, the author of a book about meteorology said that a rainbow is “one of the most spectacular light shows observed on earth”. A rainbow is an interesting phenomenon that causes a spectrum of light to appear in the sky. Rainbow colors are used for a lot of things, even for logo design.
Creating a logo means creating a brand perception, a process that may be fairly difficult sometimes. Nonetheless, for a few logo designers this is fun and craze rather than a job.
Some of them try to choose something to inspire audiences and rainbow colors are perfect. Logo designs based on the colors of the rainbow are vivid, nice and at the same time, they are different from the usually logos. Logo designers use a combination of rainbow colors and symbols to create a unique logo that communicates the brand’s message.
Additionally, logos based on rainbow colors catch the eye, so there are increased chances to be noticed by people. The diversity of logos using rainbow colors is very wide, featuring a unique quality that compliments the brand and message.
Details are also very important. A logo designer has to be careful because if details are not used properly, the result may be meaningless eye-candy rainbow logos.
These logos have increased printing costs, but they look very trendy and are wonderful, colourful creations. They inspire, catch the eye and amaze.